Do you want to start a brand or business on Tiktok? One thing you know you must do before getting started is to pick your niche. This can be hard though. But don't push too hard on yourself. We are always here to help. If you are struggling to find your niche on Tiktok, read 4 steps below to get some inspirations.
Identify your passions
This step is everyone's first thought. You must have already done it. If you don't, grab a pen and make a list of your top interests and areas right away. Think hard about what do you mostly do in your spare time? Or what topics do you like to talk about with your friends or family?
Business is hard whether on Tiktok, or other platforms. But if you choose the area that you care about, you can go further with the driving force. This doesn't mean you have to find a perfect one. Just don't choose the one you barely know, not to mention put your whole heart in. If you insistently choose a topic you hardly care about, there is a big chance that you'll give up halfway.
Identify problems you can solve
Now, you have a list of your interesting topics. What you'll do next is to narrow down your choices. How? By identifying the problems.
The key to developing a profitable business is to serve people and solve their problems. When your business can figure out answers to the problem that people have, your business is not far from success.
So go online and use keywords, Google Trend or Quora to find what problem do people have in your interesting topics, and think deeply if you can solve their problems. If you can't, then this topic may not be a suitable option for you.
Research your competition
Competition is not always a bad thing. In fact, it may lead to an unexpected happy result. In this case, you can do some research, helping you determine if this niche is the better one. The analysis is necessary before you actually stick with the niche.
Scrolling through the Tiktok content in this niche. Think about the following questions. Are these contents high-quality? If no, then there is great potential for you to create better content and gain more Tiktok likes and followers. Also, is it oversaturated in the niche? If you find a niche that has many creators, that means this niche is profitable but also competitive. So do you have the unique killer that can let you stand out in the crowd? Do you have the confidence to get people's attention and go viral?
Test the ideas
After going through the above steps, you should now have a good idea of what niche you're going to get into. Or maybe you've chosen serval topic ideas that you feel right instead of one.
That way, you can test the ideas, try to create content in each area separately, and post them on Tiktok. Using the Tiktok build-in analytics tool to observe the effects. Learn from your successes and failures. If one of the niches doesn't work well, you can always take lessons and move forward with new ideas. After all, Tiktok is all about trial and error. Nobody directly goes viral without multiple trials.
There you go. You are now equipped with many information you need to choose a Tiktok niche. But do keep in mind that don't spend much time on the planning phase. Take action to start immediately!
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