But do you know who is taking over the platform? Women! According to research, Instagram is more popular with women than men. In the United States, 43% of women use Instagram frequently while only 31% of men visit Instagram. Globally, there are 56.3% female users on Instagram, compared with 43.7% male users (2020). Therefore, female users are huge audiences you can reach on Instagram. If your business is exposed in front of the right people, the benefits are endless.
If you pay more attention while scrolling through the Instagram feed, you'll find many Instagram likes and comments are coming from female users. According to research, males tend to search for information on Instagram while females use this platform to display their lives and connect with new people. Also because of high empathy, women tend to frequently interact with other people/posts online to show their feelings and preferences. That's why female followers engage well on social media platforms. Engagement means everything on Instagram.
Females are also the main audiences to do online shopping since they are great potential consumers in almost every niche from food to technology. That's right. Females have such great purchasing powers that they account for more than 80% consumer goods. If you are doing business on Instagram, when your products catch the eyes of female users, there is a big chance your business will get a big boost. Not to mention the huge benefits.
Consequently, no matter you are an individual user who wants to boost your Instagram account, or a business wanting to sell products/services targeted to women and increase Instagram presence, female Instagram followers are the most valuable people contributed to your Instagram success.