Instagram Live, an exciting feature of Instagram, is being used by over 100million people worldwide to connect more with your audience in real-time. With this feature, you can launch a video real-life, showcase activities to your followers and fans, ask questions, answer questions, and grow your brand. It's a fun and easy way to connect with people who love your content and reach out to more people.
One of the loveliest features of IG Live is that people who do not follow you can always reach out to you through the live feature, and they may eventually become followers and potential customers/clients.